👥💼 A customer is an individual or entity that engages in a business transaction with a company or organization. They play a vital role in the success of businesses by purchasing goods or services, thereby generating revenue. Customers can be individuals, businesses, or even governments, depending on the context. Their needs and preferences drive market demand, and companies often strive to provide excellent customer service to attract and retain them. Building strong relationships with customers is crucial for long-term business growth and success.